We can all use more grassroots orgs like Pop Up Forest in our lives and cities. Led by a New York-based botanist and her team, the group raises awareness on the vital importance of healthy biodiversity. They do so by creating glorious (albeit temporary) nature installations in major cities around the world, each of which incorporates local flora and fauna. A sight to behold, these installations are also a pointed call for action. The movement is growing and it’s coming to a city near you…

 

We were in love with Pop Up Forest and that was before they even approached us. Their working logo and pitch deck was in need of a bold refresh and we were delighted to step in. We worked directly with the organization to optimize, tweak, and even redesign their brand identity. It was all done with the aim of elevating their green power, which continues to inspire people around the world. Pop Up Forest is now looking more professional than ever before and it was an absolute honor to be a part of their progress.